The U2 Tattoo Project is an academic research project and an international curation and study of U2 fan tattoos created by Beth Nabi, associate professor of graphic design and digital media at the University of North Florida in Jacksonville, Fla.
It explores Irish rock band U2‘s visual identities, marketing, and branding through the context of fan tattoos. The project has traveled four continents (North America, Europe, Australia, and Asia) and 14 countries to document fans. In 2016, the project exhibited in the Rock and Roll Hall of Fame in Cleveland, Ohio, as part of a fan celebration of U2’s 40th anniversary. The project has been featured on the band’s official website, and project photos were published in the 2023 fan club gift: U2: The Complete Lyrics, Vol. 1: 1979–1988.
The project is a long-term academic study, with plans to publish the research, stories, and photos in a book.
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